We're senior engineers who worked at Shopify, Flo Health, Born, and Anima AI. We've built apps used by millions, grown and sold our own — and we can ship yours end-to-end: design, development, distribution, and growth analytics.
Every one of us is a senior engineer with 10+ years shipping at apps like Shopify, Flo Health, Born, and Anima AI. We design the app with you — flows, screens, App Store assets — and bring in specialist design partners when the brief needs heavier craft. What you never get: a junior on your project, an account layer, or a slide deck instead of a working app.
Our team has launched, grown, and sold apps of our own — including Anima AI, the AI-companion app we co-founded and exited in 2023. We've lived the full launch → growth → exit arc ourselves, so when we talk about ASO, retention curves, and positioning an app for acquisition, it's from doing, not reading.
Our engineers shipped features to hundreds of millions of users before founding the studio. We didn't learn this on side projects. We learned it shipping at scale, inside the best product teams in the industry.
Across productivity, entertainment, creative tools, games, AI, and health — all designed, built, and released by the same small team. In-app purchases, subscriptions, deep localization where it matters.
"We hired Pairwise after two agencies failed us. They're the first team that actually put seniors on the project — Elvira reviewed every pull request, Yury pushed back on half our onboarding flow and was right about all of it. Shipped in eleven weeks."
"The difference is they've actually sold an app before. Every decision they pushed back on was about retention, ASO, or what happens the week after launch. It's like hiring an engineer and a product advisor for one price."
"No kickoff deck, no 'design phase' — a week in we had a clickable prototype on TestFlight. That forced us to be honest about what we actually wanted to ship instead of arguing over Figma for three months."
"What stood out wasn't the code — it was how much thought they put into ASO copy, the first-run flow, and our App Store screenshots. It's the first app we've launched that Apple actually featured."
